The Australian Fitness Institute has jumped on Snapchat for its latest campaign, becoming the first fitness brand to snap up Snapchat’s potential.
Created by social media agency, Thinktank Social, the Institute will use the platform to motivate people as well as harnessing engagement with ‘Snapfit’.
“Through Snapchat, the Institute will capture its target Gen Y demographic in the 10-second time limit, creating an impact with exclusive content and showing our audience we ‘get it’,” Sean Cosgrove, sales and marketing manager at the Australian Institute of Fitness, said.
Director at Thinktank Social, Sam Mutimer, added: “Fitness hashtags and selfies already dominate social media, so we see a fantastic opportunity for the Institute to bring this fitness theme over to Snapchat and be first in this space”.
‘Snapfit’ will be launched next Monday on May 5, with a ‘5 Days of Fit Scribbles’ competition on its Facebook and Instagram platforms this week.